Generate leads from organic search results (Google, Bing, etc.)Gen AI platforms (ChatGPT, Gemini, etc.)AI Overviews (Google's AI quick answers)
Be the business that adapts to the future
Why brand awareness is key to organic search and AI growth:
Becoming a known entity (i.e. recognized niche name) means being safe from changing algorithms or consumer behaviors
Increased Organic Traffic
Branded searches (users specifically searching for your brand name) indicate direct interest and often lead to higher conversion rates. It is also a powerful SEO signal that improves organic visibility for non-branded search.
Gen AI Visibility
Generative AI platforms (ChatGPT, Gemini, etc) include known brands in answers to relevant prompts. If your business is not a known brand, it will never be discovered!
Long-Term Organic Growth
Being a known brand is the most powerful SEO signal: It brings trust, authority and relevancy signals that will withstand any algorithm fluctuations and updates
Brand knowledge content strategy
Monthly brand knowledge content creation & optimization*
Brand-driven social media management
Generating brand mentions
Outreach for brand coverage
Brand monitoring
Competitors’ monitoring
Reddit reputation analysis and strategy
Reddit viral marketing campaigns
Starter
We will make sure AI and organic search knows what your business does and why it needs to be found by your target audience
We will create, optimize, and promote content for you
We will strategically promote your brand on social media
We will make sure your brand is discussed around the web
Securing entity building opportunities, like interviews, podcasts and media quotes
We will alert you of any important mentions of your businesses for you to benefit from each one!
We will report on how your competitors are discussed online and how it can be your opportunity to stand out and get more leads
We will analyze any Reddit reputation management issues and create a strategy to improve and balance it
We will make your Reddit known on Reddit and elsewhere by launching content-based marketing campaigns
Established
We will make sure AI and organic search knows what your business does and why it needs to be found by your target audience
We will create, optimize, and promote content for you
We will strategically promote your brand on social media
We will make sure your brand is discussed around the web
Securing entity building opportunities, like interviews, podcasts and media quotes
We will alert you of any important mentions of your businesses for you to benefit from each one!
We will report on how your competitors are discussed online and how it can be your opportunity to stand out and get more leads
We will analyze any Reddit reputation management issues and create a strategy to improve and balance it
We will make your Reddit known on Reddit and elsewhere by launching content-based marketing campaigns
Corporate
We will make sure AI and organic search knows what your business does and why it needs to be found by your target audience
We will create, optimize, and promote content for you
Brand-driven social media management
We will make sure your brand is discussed around the web
Securing entity building opportunities, like interviews, podcasts and media quotes
We will alert you of any important mentions of your businesses for you to benefit from each one!
We will report on how your competitors are discussed online and how it can be your opportunity to stand out and get more leads
We will analyze any Reddit reputation management issues and create a strategy to improve and balance it
We will make your Reddit known on Reddit and elsewhere by launching content-based marketing campaigns
What does it mean to "become a brand" in the context of SEO and AI?
Becoming a brand means establishing a unique identity, reputation, and level of trust and authority in your niche. It involves valuable content, positive customer experiences, and recognition among your target audience.
Why is building a brand important for SEO?
While keywords and backlinks remain important SEO factors, search engines like Google are increasingly sophisticated. They prioritize websites that demonstrate Expertise, Authoritativeness, and Trustworthiness (E-A-T). A strong brand naturally builds E-A-T signals, leading to:
- Higher organic traffic: Branded searches (users specifically searching for your brand name) indicate direct interest and often lead to higher conversion rates. A strong brand encourages these searches.
- Improved Click-Through Rates (CTR): Trusted brands often see higher CTRs in search results, even for non-branded keywords. Users are more likely to click on a familiar and reputable name.
- Stronger backlink profile: People are more likely to link to and share content from established and respected brands, naturally building high-quality backlinks.
- Better user engagement: A strong brand often translates to better user experiences on your website, leading to lower bounce rates and longer dwell times – positive ranking signals.
What happens if I ignore brand building and only focus on traditional SEO tactics?
While you might see some short-term gains with keyword optimization and link building, neglecting brand building can lead to:
- Traffic losses: Short-term SEO strategies are more vulnerable to algorithm changes and traffic fluctuations
- Lower trust and authority: Search engines and AI may view your website as less trustworthy and authoritative compared to established brands.
- Missed opportunities: You’ll likely miss out on valuable branded search traffic and opportunities to be featured in AI-powered answers.
- Increased vulnerability: Algorithm updates that prioritize E-A-T could negatively impact your rankings.
- No long-term sustainability: Without a strong brand, your SEO efforts will be more susceptible to fluctuations and less resilient over time.
How does a strong brand help in showing up in AI-powered answers (like AI Overviews or generative AI results)?
AI algorithms powering search results aim to provide accurate, reliable, and trustworthy information. A strong brand signals these qualities to AI in several ways:
- Trust and authority: AI models are trained on vast amounts of data and learn to associate established brands with reliable information within their respective fields.
- Knowledge Graphs: Well-defined brand information and structured data markup help AI understand your entity, its attributes, and its relevance to specific topics. This increases the likelihood of being included in knowledge graphs and used as a source for answers.
- E-A-T alignment: AI heavily relies on E-A-T signals. A strong brand inherently builds these signals, making your content a more trustworthy source for AI-generated answers.
Is building a brand a quick fix for SEO and AI visibility?
No, building a strong brand is a long-term investment. It requires consistent effort, time, and dedication. However, the long-term benefits in terms of SEO performance, AI visibility, customer loyalty, and overall business success are significant and sustainable.
How can Smarty.Marketing help establish your business as a brand
Smarty.Marketing has years of experience of creating long-term growth strategies for clients which include:
- Generating real, high-quality signals (niche associations, clicks, fresh links, brand mentions)
- Securing entity-driven placements (podcasts, interviews, expert quotes)
- Monitoring your and your competitors’ brands to identify for branding opportunities
- Creating detailed and well-optimized brand knowledge content for AI to better understand your brand positioning
- Analysing and optimizing your branded SERPs for better control over sentiment and engagements